For years, travelers to the Riviera Maya have known the familiar, trusted names that line the coast. You book a Hilton for its reliable quality, or a Wyndham for its family-friendly fun. But in a major shake-up that is set to redraw the hotel map, some of the most popular resorts in the region are about to get a brand-new identity.
In a massive deal that signals a huge bet on the all-inclusive market, several well-known Hilton and Wyndham properties are being rebranded under the Hyatt umbrella. This is big news for travelers, especially those loyal to a specific brand, as the name on the front of their favorite hotel might be different on their next visit.
This isn’t a simple sale; it’s a strategic shift that will change the vacation landscape. Here at The Cancun Sun, we’ve dug into the details to show you exactly which hotels are changing and what it means for your future travel plans.
What’s Really Happening? The Deal Behind the Signs
To put it simply, the company that owns the physical hotel buildings (Playa Hotels & Resorts) has decided to switch management partners for several of its key properties. They are moving away from Hilton and Wyndham for these specific locations and have signed a long-term deal with Hyatt to run them instead.
For travelers, this means that while the beautiful pools and prime beachfront locations remain the same, the name, the branding, and the guest experience will now be shaped by Hyatt’s all-inclusive vision.
The Big Changes in Cancun & Playa del Carmen
The two most significant changes for travelers to this region are happening at two iconic locations:
- The Hilton Playa del Carmen is now a Hyatt Vivid: The iconic, adults-only Hilton in the heart of Playa del Carmen is being rebranded as the Hyatt Vivid Playa del Carmen. The “Hyatt Vivid” brand is known for its modern, social, and slightly more relaxed take on the adults-only all-inclusive experience.
- The Wyndham Alltra Cancun becomes a Sunscape: The popular, family-focused Wyndham Alltra in Cancun’s Hotel Zone is being transformed into a Sunscape. The Sunscape brand is one of Hyatt’s most family-friendly lines, known for its vibrant energy, kids’ clubs, and activities for all ages.
This is part of a larger shift that includes two other former Hilton properties in Jamaica and the Dominican Republic also becoming Hyatt-branded resorts, marking a huge expansion for Hyatt’s all-inclusive footprint.
What This Means for Your Next Vacation
So, what does this hotel shuffle actually mean for you, the traveler? For the most part, it’s good news.
- More Options for Hyatt Loyalists: If you’re a member of the World of Hyatt loyalty program, you now have fantastic new options to earn and redeem points at some of the best locations in Cancun and Playa del Carmen.
- A Fresh Experience: A rebrand almost always comes with property updates, refreshed restaurant concepts, and a new energy. Travelers can expect to see significant investment in these hotels over the coming months.
The main takeaway is that the resort landscape is more competitive than ever, which is always a win for the consumer. The names on the signs may be changing, but the beautiful beaches and the promise of a fantastic vacation remain the same.
Of course, with so many brands and new names, choosing the right spot can be more confusing than ever. To find the perfect hotel that matches your specific vacation style—whether it’s a Hyatt, a Hilton, or a unique boutique—The Cancun Sun’s new resort finder quiz can help you discover your perfect match in seconds.
Happy travels!
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