It’s one of the most sacred and ridiculous rituals of an all-inclusive vacation: The 6 a.m. Towel Run. You set your alarm for the crack of dawn, sneak down to the pool in the semi-darkness, and strategically drape your towel over a prime lounger to claim your territory for the day. It’s a silent, fierce competition, and victory means a guaranteed spot in the sun.

But in recent years, a new option has emerged in this daily battle for the best seat. Resorts have created a way to bypass the towel-draping olympics entirely. Now, you can guarantee the best, most comfortable spot by the pool… but it’s going to cost you.
Welcome to the new reality of the resort cabana. That “all-inclusive” wristband on your arm gets you unlimited margaritas, but as a growing number of travelers are discovering, it no longer guarantees you the best seat in the house.

The End of the “Towel Game”?
For years, the poolside was a democracy. Every chair was a free-for-all, available to whoever got their towel on it first. But resorts have realized they are sitting on prime real estate, and they’ve created a new, tiered system of poolside luxury. The standard, tightly-packed loungers are still free for the early risers. But those plush, shaded, double-wide daybeds or the exclusive cabanas with privacy curtains? Those are now part of a secret price list.

This trend has exploded across Cancun’s most popular all-inclusive resorts. They have effectively monetized their best spots, creating a VIP experience for those willing to pay a premium, and leaving the rest of us to set our alarms.
The New Price List for Your Pool Day
So, how much does it actually cost to skip the towel run and live like royalty for a day? Here at The Cancun Sun, we investigated the current rates, and the prices are significant.
Based on official resort booking portals and their partners, you can expect to pay:
- $125 to $250 USD per day for a standard, comfortable daybed or clamshell-style cabana for two at major resorts like the Hyatt Ziva or Secrets The Vine.
- $400 to over $700 USD per day for larger, more luxurious “premium” cabanas at high-end properties like Garza Blanca, which might include a private plunge pool or space for a whole group.
To be fair, the fee usually includes more than just the cushions. A typical rental package will often come with a dedicated butler for the day, a complimentary bottle of sparkling wine or a bucket of beers, and a platter of fresh fruit.

Is It Actually Worth It?
This is the big question. And the answer really depends on your travel style.
If you are a large group or a family celebrating a special occasion, splitting a $250 cabana for the day can be a fantastic value. It gives you a guaranteed home base, exceptional service, and a bit of privacy.
However, if you’re a couple who just wants some shade for an hour after lunch, it’s likely an unnecessary splurge. The “free” chairs work just as well, provided you’re willing to join the morning race to claim them.

The takeaway is that the all-inclusive concept is evolving. While the promise of a “wallet-free” vacation is still the goal, the best seat in the house now often comes with a price tag. At least you don’t have to wake up at 6 a.m. anymore to get it.
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