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These 2 Mexican Caribbean Beaches Are Among The Best In The World According To Recent Study

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The Mexican Caribbean is renowned for its stunning sandy beaches that captivate visitors from all corners of the world. 

And with dozens of these paradisiacal coastlines to choose from, travelers are truly spoiled for choice. 

However, among the array of tantalizing options, two beaches in particular stand out – Playa Paraiso In Tulum and Playa Norte in Isla Mujeres.

Playa Paraiso

In a recent study, luggage storage company Bounce analyzed TikTok and Instagram hashtag views to discover the most popular beaches worldwide.

Playa Paraiso secured a remarkable #10 spot with 18.6 million views on TikTok, while Playa Norte in Isla Mujeres wasn’t far behind at #11 with 18 million views. 

Moreover, Playa Paraiso continued its triumphant streak by claiming the #16 spot on Instagram with an impressive 117,052 views.

Playa Paraiso Tulum

So, let’s find out why social media users can’t get enough of these two wonderful beaches and why they’re an absolute must-visit for your next Mexican Caribbean getaway.

Playa Paraiso

As one of the trendiest Mexican Caribbean destinations right now, Tulum is known for its bohemian ambiance, diverse attractions, and, more importantly – its collection of stunning beaches.

Among them, Playa Paraiso steals the spotlight. Living up to its name (Paradise Beach), this Mexican Caribbean gem is known for its breathtaking natural surroundings and calm atmosphere, perfect for relaxing under the Caribbean sun and enjoying a refreshing swim in its turquoise waters. 

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Feeling adventurous? Take a snorkeling boat tour to nearby coral reefs, where you’ll have the chance to explore the majestic coral formations and swim among numerous tropical fish species.

Playa Paraiso is also located less than a mile away from the Tulum Archeological site, providing the opportunity to explore the iconic (and very much Instagrammed) ‘El Castillo’ edifice, perched atop a 12-meter high cliff.  

Despite its secluded feel, Playa Paraiso offers all the amenities of a top-notch tourist destination, with numerous beachfront restaurants and beach clubs serving ice-cold drinks and mouth-watering seafood.


Unfortunately, this beautiful destination is often plagued by sargassum seaweed during the warmer months.

The good news, however, is that the presence of sargassum is very intermittent, with its severity varying from day to day.

Moreover, the government has taken swift action to address the issue, funding massive beach cleaning campaigns and installing around 200 meters of sargassum barriers.

Playa Norte

As the name suggests, this paradisiacal destination is located in the northern part of Isla Mujeres, in Cancun.


Playa norte es mágico 💖 A mi personalmente me gusta ir en la mañana , para huir un poco de los turistas y el ruido de los barcos ! 💙Pero su color azul es incomparable… Los beach clubs y restaurantes que vas a encontrar son algo costosos ! Ya Que es la parte más turística de isla mujeres , también puedes llevar tus propios alimentos y bebidas pero recuerda recoger todo antes de irte 🙏🏼 . #islamujeres #playanorte #viviendoenunaisla #islamujeresmexico #playanorteislamujeres😍 #islamujerestips #caribemexicano

♬ Aesthetic – Tollan Kim

Not only has Playa Norte earned the prestigious ‘Blue Flag’ certification – a recognition given to beaches that adhere to strict environmental and safety standards – but time and time again, this stunning beach makes it to the ‘Best Beaches in The World’ ranks.

This year, Playa Norte proudly boasts the #1 spot in the ‘Best Mexico Beaches’ category at TripAdvisor’s Traveler’s Choice Awards. It also claimed the #23 place in ‘Best Beaches In The World.’

Featuring an expansive stretch of shallow, crystal-clear waters extending over 200 meters, taking a dip at Playa Norte certainly feels like being inside a massive swimming pool.

Moreover, the ample beach areas and extensive coastline ensure a comfortable and uncrowded atmosphere, catering to a diverse range of visitors.

Playa Norte

From families seeking a safe and fun spot for the kids to splash to groups of friends looking to enjoy a lively beach party – Playa Norte has something for everyone.

Top-notch restaurants and beachfront bars are not in short supply, where you can enjoy delicious seafood, such as grilled octopus and lobster tacos, complemented by a selection of tropical cocktails.

Unlike Playa Paraiso and other unfortunate Mexican Caribbean beaches, Playa Norte is seldom affected by sargassum, thanks to its privileged location. 

Playa Paraiso Tulum

So, the massive popularity of both Playa Paraiso and Playa Norte among travelers and social media users comes as no surprise. Offering stunning coastlines and a diverse range of amenities, these destinations embody what the perfect Mexican Caribbean experience is all about.

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