Hotels in the Riviera Maya recently reviewed feedback from many of the travelers who visited the region last year and put together a set of initiatives to help improve the experience that guests have on their beach vacation getaways in 2024.
The Big Five
“Although we cannot do much in the face of external situations, such as war conflicts or the upcoming presidential elections in Mexico and the United States, which are our main source markets, we can contribute to generating a better environment so that tourists can enjoy of a better stay in the destination,” the President of the Riviera Maya Hotel Association Toni Chaves said in an interview with Tourinews about the initiative.
The five initiatives the hotel association plans to focus on for the year include security issues, tourism promotion, vacation rentals, sargassum, and repair of the federal highway.
While the Quintana Roo Crime Stoplight Report does not break out the Maya Riviera as one region, several of the cities are separated out and evaluated for their safety and security.
The December numbers do not look too good.
Crime was up significantly in Tulum during the month of December, with tourists reportedly being targeted as victims of crime. The town had six red lights, which are danger-colored lights for crime, and two yellow, or caution lights, during the month. That was up from three red and two yellow in November.
Solaridad, the municipality which includes Playa del Carmen, slightly improved during the month of December, with four red lights for danger as opposed to five red lights in November.
Traveler awareness of the many popular hotspots across the Riviera Maya continues to be a core strategy for educating tourists about a vacation getaway to the beach resort destination.
The resort and hotel operators plan to continue to work with local tourism officials to promote the area as a great place to visit.
The hotel association wants to continue the effort to make sure that travelers have the same safety and security when staying in vacation rental properties in the area as they do when they stay in a hotel resort.
They plan to continue the effort to make sure that vacation rentals, the key hospitality competition, are properly inspected and licensed to provide quality accommodations to Riviera Maya guests.
Sargassum and Red Seaweed Removal
While not much can be done to reduce the amount of sargassum and red seaweed washing up on the beaches of the Riviera Maya, the hotel association plans to work with local public works officials to make sure it is removed as quickly as possible.
A plan is being created to ensure the monitoring, collection, recycling, and disposal of seaweed as quickly as possible.
The Main Tourist Highway
While some improvements were made to the federal highway last year, much more work needs to be done to improve one of the first and last experiences travelers have before leaving the Riviera Maya.
The hotel association plans to work with authorities to improve key infrastructure concerns such as drainage and signage, as well as focus on some reforestation improvements to enhance the overall beauty of the roadway for travelers.
What Tourists Need to Know
Tourists should be pleased that their guest experience feedback was heard and is being focused on to improve their experience the next time they visit the Riviera Maya.
Some of the projects will take time, but at least there is an effort to enhance the region for their next vacation getaway.
Last, tourists need to continue to provide feedback to resort and hotel operations so that improvements can continue to be made in upcoming years.
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