The days of paying $300 a night for a mid-range hotel room and then getting hit with a 45$ bill for a cheeseburger at the pool are dying.
Cancun travelers have voted with their wallets, and the verdict is clear: All-Inclusive is king.

In a massive move that proves just how dominant the “unlimited” model has become, the iconic Westin Resort & Spa, Cancun has been acquired by Alojica and Royalton Hotels & Resorts. Their plan is straightforward and exactly what the market is asking for: they are converting the legendary property into a full-scale all-inclusive resort.
Here is why this is a major win for travelers who love the Westin brand but hate a huge checkout bill.

The Deal: Following The Money
The property was sold by affiliates of Marriott Vacations Worldwide to Alojica and Royalton Hotels & Resorts.
This isn’t a random flip. Royalton is one of the most aggressive and successful operators in the Caribbean because they know exactly what American travelers want: modern luxury, high energy, and zero friction when ordering a drink. By teaming up with Alojica, they are taking a property with “good bones” and turning it into a high-demand powerhouse.

The Smart Move: Keeping The “Westin” Name
Usually, when a resort gets bought, it gets rebranded. Not this time. The owners confirmed the resort will retain the Westin Hotels & Resorts brand and join Marriott Bonvoy’s All-Inclusive portfolio.
This is a strategic power play.
- The Trust Factor: You get the reliability of the Westin brand (the Heavenly Beds, the wellness focus).
- The Convenience: You get the Royalton operational expertise (better buffets, better bars, better entertainment).
- The Points: You can earn and burn Marriott Bonvoy points on an all-inclusive vacation, which is the “Holy Grail” for points travelers right now.

Renovations: A Much-Needed Upgrade
Let’s be honest—this property is an architectural icon (designed by Ricardo Legorreta), but in Cancun years, it was due for a refresh.
Alojica and Royalton have announced a “capital improvement program” to overhaul the resort. While they haven’t dropped the renderings yet, converting to an all-inclusive always means one thing: More.
- More Dining: The 5 existing restaurants will likely be expanded and upgraded to handle high-volume, high-quality service.
- Better Pools: All-inclusive guests spend all day in the water. Expect the pool decks to get a major facelift.
- Modern Rooms: The 372 rooms will see updates to match the expectations of a luxury all-inclusive traveler.
What About The Westin Lagunamar?

For travelers who prefer the freedom of a non-all-inclusive, The Westin Lagunamar remains the undisputed gold standard in the Hotel Zone. Located right in the heart of the action (Km 12.5), this property IS NOT changing a thing—mostly because its current model is already a massive success. Unlike standard hotel rooms, Lagunamar features all-villa accommodations equipped with full kitchens and—the holy grail for parents—washers and dryers in every unit. With La Isla Shopping Village directly across the street, you have instant access to dozens of top-tier restaurants right at your doorstep. The property is a fan favorite that is constantly sold out, but if you look during the off-season, you can still snag a villa starting around $250 a night.
Westin Cancun: The Upgrade
A bold new chapter begins in Punta Nizuc. Tap a card to see the transformation.
Going All-Inclusive?
The official word
Tap for Intel ↻Confirmed.
The New Era: Alojica & Royalton are upgrading the property to a luxury All-Inclusive model. Expect premium dining and zero checkout bills.
Key Player: Royalton brings the high-energy vibe.
Stays A Westin?
Westin wellness meets AI
Tap for Details ↻Best of Both Worlds.
The Vision: It keeps the Westin name and wellness DNA, but joins Marriott Bonvoy’s All-Inclusive portfolio.
Bonus: Earn Bonvoy points on every margarita.
Renovations?
What’s changing?
Tap for Scope ↻Capital Improvements.
The Plan: A major investment program is confirmed. Expect expanded restaurant options, upgraded pools, and modern amenities.
Status: The property remains open for now.
Punta Nizuc
The new hotspot
Tap for Vibe ↻Waking Up.
The Shift: Once the quiet corner, Punta Nizuc is transforming into a vibrant luxury hub. Expect higher energy and a buzzing atmosphere.
Pro: Only 15 mins from the airport.
Why Punta Nizuc Is About To Pop
This resort sits in Punta Nizuc, the quiet southern tip of the Hotel Zone near the airport. For years, it was sleepy.
But with this conversion, plus the nearby Club Med, this area is transforming into a legitimate all-inclusive hotspot for people who want the turquoise water without the chaos of the downtown Party Center. It’s the perfect location for travelers who want to land, grab a margarita, and be on the beach in 20 minutes. Along with Costa Mujeres, the demand for peace and quiet resorts without having to leave the gates continues to grow.

The Bottom Line
The “European Plan” (room only) model is fading in Cancun because travelers are tired of doing math every time they eat dinner and want to truly unplug.
By flipping the Westin to all-inclusive, Marriott and Royalton are giving the people exactly what they want: A high-end brand name, a stunning location, and the freedom to order that second round of guacamole without looking at the price tag.
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