Popular Cancun Hotel Brand Is Launching New Family All-Inclusive Luxury Resort

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Travelers who love the Mexican Caribbean have a major new reason to look forward to 2027.

During the Fitur 2026 tourism fair in Madrid, officials confirmed that The Excellence Collection is expanding its footprint in Quintana Roo with a massive new project: the Finest Riviera Cancun.

The announcement was made by Governor Mara Lezama, who met with the Montaner family—the main shareholders of the Excellence Group—to reveal the $250 million investment. This new development marks the group’s sixth property in the region and promises to bring a new level of “all-ages luxury” to the Riviera Maya.

Here is everything travelers need to know about this highly anticipated resort.

A New Gem in Puerto Morelos

The Finest Riviera Cancun is projected to open its doors in early 2027.

While The Excellence Collection is famous for its adults-only properties (like Excellence Playa Mujeres), the Finest brand is distinct because it caters to families while maintaining a high-end, five-star luxury standard. This will be the third Finest Resort in existence and the brand’s tenth property overall.

The new resort will be located in the Puerto Morelos area. This is a strategic “sweet spot” for travelers—situated comfortably between the high-energy Hotel Zone of Cancun and the trendy vibe of Playa del Carmen. Puerto Morelos is known for its quieter beaches and protected marine park, offering a more relaxed backdrop than the busy northern hotel strip.

What To Expect: Amenities and Design

According to the announcement, the resort aims to expand the “luxury all-inclusive” options for families, a segment that is often underserved in a market dominated by adults-only retreats.

While the exact room count is still to be confirmed (historically, the group’s properties range between 440 and 470 suites), the confirmed amenities are impressive:

• 12 World-Class Restaurants: Offering diverse international cuisines.
• Water Fun: Four swimming pools, a splash park for little ones, and a water slide park for older children.
• Relaxation: The signature ONE Spa, featuring hydrotherapy circuits designed for both adults and kids.
• Two Club Levels: True to the brand’s style, the resort will feature distinct sections:
  • The Excellence Club: An adults-only area for peace and quiet.
  • The Finest Club: A family-focused VIP section with upgraded services.

Both clubs will offer private pools, exclusive beach areas, and members-only lounges.

Why The Hype?

The Excellence Collection has built an incredibly loyal following among North American travelers. Their properties frequently top “Best of the Best” lists from TripAdvisor and Condé Nast Traveler due to their consistency in service and food quality—two areas where all-inclusives can sometimes struggle.

Travelers familiar with Finest Playa Mujeres will likely find a similar, yet updated, experience at this new location. The brand is celebrated for successfully mixing “romance” and “family time” without compromising either; the clever layout usually ensures that couples can find quiet zones while families have ample space to play.

Growing Investment in Quintana Roo

Governor Lezama highlighted that this $250 million investment is a testament to the state’s economic stability and tourism appeal. The project is expected to generate significant employment, following the path of the recently opened Excellence Coral Playa Mujeres, which debuted in February 2025.

“Another Finest hotel is coming, and we are sure it will be a great success. Thank you so much for believing in our destinations,” Lezama stated during the announcement, emphasizing a commitment to orderly and sustainable growth for the state.

What Travelers Need To Know

If you are planning a future trip to the Mexican Caribbean, here is the quick summary of the new development:

• Resort Name: Finest Riviera Cancun
• Parent Company: The Excellence Collection
• Location: Riviera Maya (near Puerto Morelos)
• Opening Date: Early 2027
• Vibe: Luxury All-Inclusive, Family-Friendly (with Adults-Only zones)