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Riu already operates a number of hotels throughout Cancun and the Mexican Caribbean and they will be opening two more exclusive hotels by the end of the year. Riu Latino and Hotel Riu Palace Kukulkan are scheduled to open in October and November respectively, the first in the Costa Mujeres area and the other in the Cancun Hotel Zone. Both hotels are all-inclusive and adult-only properties, with plenty of amenities to keep guests busy throughout their vacations.
The corporate director of the company in charge of the Riu hotel chain, Joan Trian Riu, stated that “the hotels of the Spanish Riu chain in Mexico, and especially those in the Mexican Caribbean, were the company’s “oxygen” in the most critical moments of the pandemic.” According to Riu, the chain’s hotels in Mexico are what kept the entire company going during the pandemic. This is because they hosted so many tourists during that time when things were shut down in other places.
Mr. Riu even went so far as to say that the business they did in Mexico at that time helped to continue to pay the salaries of employees in other regions. Originally from Mallorca, he has indicated that he believes Mexico has done very well in the tourism industry, avoiding mistakes that he feels were made in the tourism sector in his own country early on. This fact is undoubtedly why the company continues to invest in the Mexican Caribbean and has for the last couple of decades.
Currently, Riu Hotels & Resorts operates 100 hotels throughout the world and 20 of those are in Mexico. Of the 20 in Mexico, 12 of the company’s properties are in the state of Quintana Roo, which is where Cancun is located. These newest properties that will open at the end of the year will likely not be the last that the company opens in the area, as Cancun and the entire Riviera Maya region are steadily growing in popularity.
So far this has been a great year for tourism in Cancun, with millions of visitors vacationing in the city in just the first few months of the year. Most of those tourists came from the U.S. and Canada and chose Cancun because of the fewer restrictions in Mexico during the end of the Covid pandemic. Now with the summer season just around the corner, the area is expecting even more tourists, although this time around they will primarily come from Europe.
Cancun and the rest of the Mexican Caribbean coast have dealt with multiple issues this year that likely would have resulted in a decline in tourism in other places but the industry is still going strong despite these issues. Excessive amounts of sargassum, an increase in crime due to the huge influx of tourists, and now most recently the first hurricane days before the season even starts. These issues might have crippled other tourist destinations but not Cancun because the city just has so much to offer for tourists.
Breathtaking beaches and the exciting nightlife are the biggest draws for tourists but other activities are getting more and more attention. The area’s cenotes, which are naturally made sinkholes that turn into amazing swimming areas, are quickly gaining in popularity. Many tourists also come to explore Mayan culture and history and make Cancun their starting point, and now a new venue called Malltertainment will offer unlimited options for entertainment.
In the future, Cancun will continue to add to its endless list of amenities and even more tourists will discover why it is the premier vacation destination. And from all indications, Riu will be right there to offer accommodations for those wishing to enjoy everything the Riviera Maya has to offer.
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