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Viva Aerobus, the low-cost airline in Mexico, announced the launch of its two new international routes to Colombia, which will connect Cancun and Mexico City with Medellin, Colombia.
Juan Carlos Zuazua, the general director of Viva Aerobus, explained at a press conference that the Medellin – Cancun route will begin to fly on April 8, three times a week (Monday, Wednesday, and Friday). Ticket prices will start at $30 for a one-way flight, plus the Airport Use Fee (TUA). Viva Aerobus is a Mexican airline founded in 2006, and its base of operations is located at Monterrey International Airport. This airline belongs to the IAMSA group, the largest land transport group in the country, and RyanMex.
The Medellin – Mexico City route will also begin operations on April 8, with a daily flight starting at $24 for a one-way flight, plus the TUA. The flights will be operated with the Airbus A320 aircraft with a 186 passenger capacity. Aerobus has the youngest fleet in Latin America and is one of the fastest-growing airlines in the world. It is estimated that these routes will generate a flow of 180 thousand passengers per year between both nations.
This specific offer of Viva Aerobus in Colombia is strategically designed to serve one of the most dynamic air markets in Latin America due to the high flow of passengers traveling between Mexico and Colombia. Viva Aerobus broke into the South American market in 2021 with the inauguration of its flights to Bogota from/to Cancun and Mexico City. With today’s announcement, it will have four routes to Colombia in less than a year since its arrival in that country.
On the one hand, according to the most recent information from the Ministry of Tourism (SECTUR), in 2021, Colombia was positioned as the third country that sent more foreign visitors by air to Mexico, only below the United States and Canada; and above countries such as Brazil, Spain, and Venezuela. In 2021, the entry of more than 454 thousand Colombian passengers was registered, which represented 3.2 percent of the total international air visitors in Mexico.
According to the latest Tourism report of the Government of Colombia, which spans from January to October 2021, Mexico ranked third among the countries that generated a greater flow of non-resident foreign visitors to Colombia, only behind the United States and Venezuela. “With our two new routes to Medellín, we continue to bring together two countries that share great commercial, cultural ties and with great tourist potential for the benefit of all passengers; thanks to our mission of Always Being Safe, Always Reliable and Always Low Prices,” said Juan Carlos Zuazua.
As part of the advantages offered to travelers on these routes, under the existing agreement between the Colombian airline Viva Air and Viva Aerobus, passengers can purchase tickets to fly these two routes directly from both airlines’ websites or apps, with access to the itineraries of both Viva Air and Viva Aerobus and thus combine their route with the most convenient option.
In the announcement of these new routes, the Secretary of Tourism, Miguel Torruco, stated: “We are focused on gaining more from tourism economy, diversifying markets and regionalizing tourism; air connectivity is fundamental, and with these new flights from Viva Aerobus, a 100% Mexican company with 142 routes to 59 destinations both national and international, this task will be strengthened.”
“Tourism is a great economic source and, in addition, this connectivity allows commercial approaches for both countries. Therefore, I am pleased to announce these new routes to Medellin, the city of eternal spring,” he concluded. Angela Ospina de Nicholls, Colombia’s ambassador to Mexico, said, “Connectivity, in the case of Colombia and Mexico, is key because we are friendly countries.”
Viva Aerobus reports its preliminary traffic results for January 2022, where it transported more than 1.45 million passengers, an increase of 73.5% compared to January 2021. As for the breakdown by market share, Viva Aerobus grew its capacity by 49.3% in the domestic market and by 140.6% in the international market.
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