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Why This Booming Resort Destination Near Cancun Is Trending With Travelers This Winter

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Cancun is once again expected to beat its all-time travel record this winter with millions of travelers expected to flock to the coastal destination for the annual holidays.

But another sun-soaked destination just north of the resort hotspot is quickly catching up in popularity. 

A white sand beach in Costa Mujeres

Costa Mujeres is trending with travelers this year, with occupancy rates exceeding 90% during the peak of the winter season. Known for its exclusive all-inclusives and quaint beaches, Costa Mujeres is the perfect alternative for those seeking a laid-back Caribbean vacation.

As Costa Mujeres skyrockets in popularity, here’s a look at why this coastal hotspot is becoming one of the most popular destinations in the Mexican Caribbean.

a long white sand beach in costa mujeres with palm trees

Costa Mujeres Soaring In Popularity, Rivaling Other Mexican Caribbean Hotspots 

Although resort heavyweights like CancunPlaya del Carmen, and the Riviera Maya continue to top the charts in terms of the largest destinations for tourism in the Mexican Caribbean, Costa Mujeres is growing faster than ever. 

This year, the quaint resort destination just north of Cancun is on track to welcome over a million visitors, making Costa Mujeres the third single most popular hotspot for travelers in Quintana Roo.

@ig.viveros Palladium Costa Mujeres #costamujeres #cancun #rivieramaya #vidacaribeña #hotelallinclusive @palladiumhotelgroup ♬ Cloudy Sky – Tundra Beats

Only a few years ago, Costa Mujeres was a relatively unknown destination, welcoming only a fraction of its current travel numbers. The hotspots’s soaring popularity is largely explained by the location’s booming resort scene, where a handful of large properties have launched over the past several years.

There are currently over 8,500 rooms in Costa Mujeres, with numerous high-end resorts operating in the area, including the award-winning Excellence Playa Mujeres and Finest Playa Mujeres, each boasting an array of lavish amenities and high-end services.

@3days3noches Def one of our fave resorts we’ve ever been to! #3days3noches #cancun #cancunmexico #majesticelegancecostamujeres #costamujeres ♬ Golden Hour: Piano Version – Andy Morris

This year, Costa Mujeres is trending as one of the most sought-after resort destinations in the Mexican Caribbean, with an average occupancy rate of over 82% during the first half of the year. 

With just several weeks until the busy high season kicks off, a growing number of travelers are opting for Costa Mujeres over classic destinations like Cancun and Playa del Carmen. As those hotspots see their resorts sell out, Costa Mujeres offers plenty of advantages, including quieter beaches, a laid-back atmosphere, and exclusive outdoor experiences. 

@brie_zinski Still havent gotten over it 🌴 ☀️ #vacation #vacationtok #traveltiktok #vlog #fyp #lifestyle #mexico #costamujeres #majesticelegancecostamujeres #majesticelegance ♬ Oh U Went (feat. Drake) – Young Thug

Costa Mujeres has also been recognized as one of the most sustainable destinations in the world. The coastal hotspot boasts dozens of parks and is full of lush verdant nature. Beaches in the resort destination are also in impeccable shape, as local regulations impede accommodations from being built too close to the shore. 

This summer, beaches in Costa Mujeres had relatively low levels of sargassum seaweed, especially when compared to southern destinations like Playa del Carmen or Tulum, which struggled to contain seaweed levels despite new barriers. 

@auroralovestrand My fav all inclusive I’ve been to! Grand Palladium Costa Mujeres- I don’t even have a Costco memebership I was able to use my dads to book 😍 @Palladium Hotel Group #grandpalladium #costamujeres #allinclusive #traveltok ♬ you and me westend x local singles edit – Westend

And with travel numbers projected to soar, Costa Mujeres still has plenty of room for new resort projects; new estimates show that the growing destination is one of the most attractive locations for new properties.

Companies like Invertol have announced plans to erect up to 2000 new rooms in the area over the coming years, further boosting Costa Mujeres’ inventory.

@vaneearsen a grateful heart 🔐 #grateful #memories #mexico #cancun #majesticelegancecostamujeres #majesticeleganceresort #fyp #aesthetic #costamujeres ♬ life is great – sew

Known for its dynamic combination of cultureculinary delights, and excellent outdoor activities, Costa Mujeres is an excellent choice for families and adult travelers alike.

Home to the stunning El Meco ruins, Costa Mujeres is also an interesting historical destination, meaning travelers won’t have to venture all the way to Tulum for a taste of Mayan culture.

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